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Why hugs become memorable

Why hugs become memorable

phys.org 28.10.2026 19:00 5 views
A large-scale survey of adults in the U.K. shows that hugs are commonly remembered for comfort, support and understanding, according to a study published in PLOS One by Anna Lena Dueren of the University of Bristol, U.K.

This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: A large-scale survey of adults in the U.K. shows that hugs are commonly remembered for comfort, support and understanding, according to a study published in PLOS One by Anna Lena Dueren of the University of Bristol, U.K., and colleagues. Notably, individual differences in empathy, attachment patterns in relationships, body perception and everyday hugging experiences were also related to the likelihood of remembering a hug for its positive emotional effect.

Hugs are an important form of social touch and have been associated with positive outcomes such as reduced stress and improved mood. Yet relatively little is known about the individual differences that affect how people remember hugs. In particular, it has been unclear whether empathy, body image, attachment patterns in close relationships or everyday hugging experiences influence the emotional value placed on hugs.

To fill this knowledge gap, Dueren and colleagues investigated whether hugs are generally remembered as emotionally salient experiences and whether individual differences are related to emotions linked to hugging. The researchers analyzed data from a survey of 15,049 healthy adults who were recruited in the U.K. through promotion on public broadcasting programs and other media. Overall, nearly 70% of participants remembered hugs for their positive emotional impact.

Specifically, the results showed that difficulty knowing how to hug and disliking hugging were negatively related to remembering a hug for its positive emotional value. The opposite pattern was observed for individuals who are more likely to greet family and friends by hugging. The researchers also found that higher scores on cognitive and emotional empathy measures were related to a higher likelihood of remembering a hug.

People who tend to display a higher level of independence in relationships were less likely to remember a hug for its positive emotional value compared with individuals who tend to experience distress when facing separation. Participants with higher scores on the body-perception scale, which focuses on the connection between body awareness and touch, were more likely to remember a hug. According to the authors, the findings may not generalize to people who live in societies with different attitudes toward physical contact and interpersonal distance.

In addition, 75% of the study participants were women, and the study design does not allow for firm conclusions on causal relationships between traits, hugging experiences and the formation of hug memories. Despite these limitations, the study provides an important overview of psychological factors that shape the meaning of social touch and extends current theoretical work by linking emotional touch to the formation of autobiographical memories. The authors add, "We hope our findings will help explain why hugs are perceived differently from person to person.

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