A post from Ryan Reynolds back in May, reflecting on another touchstone of his Wrexham revolution: the club's best finish in their 162-year history. "We have so much to be proud of, Reds". A reminder of the club's elevated standing in the shape of a pyramid was pictured below the text, or rather, a veiled petition for patience after narrowly missing out on last season's Championship play-offs.
The ambition of Wrexham's larger-than-life project has endured plenty of limits along its unrelenting route. Progression did not happen immediately; it took three attempts just to escape the stranglehold of non-league football. But prospects still remain on a rather remarkable trajectory.
A historic third successive promotion meant a stab at the second-tier last term, and after a slower-than-expected start, Wrexham did eventually morph into play-off contenders. They missed the mark by two points and one place. The side that beat them to that spot (Hull City) now play in the Premier League.
By powers of unsophisticated deduction, those margins put Wrexham close to achieving similar success. Except football, most of the time, does not support regular prognostication. Wrexham's net spend last summer was the highest of all 24 Championship clubs, and yet the Premier League Promise Land remains frustratingly out of reach.
Initiate phase two of promotion plan: Make the Kitchen Work Better. Not one of Reynolds' most catchy Hollywood titles but one that has merit. As the Wrexham co-owner was trying to explain when discussing the club's strategy for squad building to fans recently, most of the remodelling was done last year.
As a reminder: Wrexham's net spend was higher than Chelsea's in summer 2025 - and seven other top-flight sides. "Like a home renovation show... this episode is about making the kitchen work better rather than doing a whole-house renovation," Reynolds maintains. The work back then was prudent.
Extract — continue reading at the source.
