She spent more than a decade as a VC, most recently at LocalGlobe and Impact X Capital Partners, where she made bets on now-unicorn companies like the fintech Wise, the insurance company Marshmellow, and robotaxi Mooves. On Tuesday, she announced that her own fund, Evertrue, officially closed an oversubscribed $17 million Fund I. The average check size will be around £350,000, she said, with plans to back at least 20 companies over the next three years.
Perhaps unsurprisingly, she said this AI boom helped her realize that this was the right time to launch her own fund. Not only has it changed the economics of launching a company, she said, but it has created new opportunities for early-stage investors like herself. King’s Cross, for example, is one of the world’s top AI hubs, while companies like Revolut, Synthesia, ElevenLabs, and the Bezos-backed CuspAI are redefining what it means to scale and attract success in the U.K. market.
For someone like Bajela, this moment means there is an opportunity to snap up investments in the next generation of top British talent early. However, this is also a tough market for emerging fund managers. In the U.S., it has been described as a barbell market where capital is concentrated at the top and among firms led by those who already have solid track records.
Things may be slightly rosier in the U.K., as PitchBook data through the end of September shows that emerging fund managers in this region raised $7.4 billion, already surpassing the $6.2 billion they raised in all of 2025. Still Bajela said fundraising was a grind. The hardest rejections weren’t necessarily the outright nos.
Evertrue was part of the £400 million British Business Bank’s Investor Pathways capital initiative, which saw it pour £90 million to 10 first-time fund managers. Bajela said Evertrue wanted to raise around $13 million but saw a lot of investor interest. She decided to turn down additional investors rather than expand the fund size.
She said her international LP base represents the relationships she’s built “over more than a decade investing across markets.” It also reflects the fund’s global ambition, she said, especially since so many British founders keep their eyes on a U.S. expansion; more than half her portfolio already operates in the U.S. Evertrue will invest mainly across AI and fintech, she said, adding that she’s “particularly interested in people with a unique insight into a problem, an unusual ability to execute and the ambition to build something much bigger than their initial product.” “I also pay attention to the distance a founder has traveled, what they’ve overcome, and how that has shaped their perspective,” she continued. She’s lived in Japan as a senior investment manager at Mistusi and started her career as an analyst at Goldman Sachs.
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