–:–:–:– 🚨 Flash Sale 🚨 Get $100 off your Disrupt 2026 ticket Get $400 off your Disrupt 2026 ticket: REGISTER NOW. Close TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIAppsDisrupt 2026 EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Crunchboard Contact Us In Brief Posted: 3:43 PM PDT · August 6, 2026 Image Credits:SeongJoon Cho/Bloomberg / Getty Images Lucas Ropek OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400 More details continue to trickle out about OpenAI’s mysterious new hardware device — described previously as an AI-fueled smart speaker that will be the “physical manifestation” of ChatGPT. Bloomberg now reports that the device will be “donut-shaped,” designed thusly to allow users to carry it around their home and place it in different locations, like a bedside table or a kitchen counter. It will be constructed from “high-quality metal,” have a “premium look,” and (in a detail that mystifies) will have distinct “moving parts,” sources told Bloomberg. It also could be slightly more expensive than your average smart speaker, perhaps $300 to $400 per unit, according to this report. For comparison, most of Amazon’s smart home speakers range in price from $40 on the low end to $240 on the high end. So, to sum up: an expensive talking AI donut that has … moving parts? OpenAI releasing a smart home device has a certain logic to it, in that it would further integrate ChatGPT into users’ lives. However, historically speaking, smart speakers have not always been profitable and may prove a difficult market to break into. The potentially high price point also might not help. The device, which is being developed in partnership with LoveFrom, the design studio founded by famous former Apple developer Jony Ive, will likely be released at some point in 2027, Bloomberg writes. The company’s attempt to enter the hardware market has not gone off without a hitch. OpenAI is being sued by the current king of hardware, Apple, which has accused the AI lab of stealing trade secrets. OpenAI has denied wrongdoing. var playerInstance_jwplayer_6a752481beb1b = jwplayer( "jwplayer_6a752481beb1b" ); playerInstance_jwplayer_6a752481beb1b.setup(); Topics AI, ChatGPT, Gadgets, Hardware, In Brief, jony ive, OpenAI October 13 – 15 San Francisco Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you.Save up to $330 today! REGISTER NOW Newsletters See More Subscribe for the industry’s biggest tech news TechCrunch Daily News Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility TechCrunch Mobility is your destination for transportation news and insight. Startups Weekly Startups are the core of TechCrunch, so get our best coverage delivered weekly. StrictlyVC Provides movers and shakers with the info they need to start their day. No newsletters selected. Subscribe By submitting your email, you agree to our Terms and Privacy Notice. { "title": "Newsletters", "description": "Subscribe for the industry’s biggest tech news", "showBtn": "1", "newsletters": [,,,], "currentUserEmail": "", "urls": } Related TechCrunch Disrupt 2026 Get up to $400 off your TechCrunch Disrupt 2026 pass until tomorrow TechCrunch Events 3 hours ago AI ChatGPT brings unlimited text chats to free users Ivan Mehta 7 hours ago AI OpenAI says Apple’s own security practices undermine its trade secrets case Sarah Perez 9 hours ago Latest in AI In Brief OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400 Lucas Ropek 2 hours ago AI ChatGPT brings unlimited text chats to free users Ivan Mehta 7 hours ago Startups Naïve raises $28.5M to automate the grunt work of setting up and running a company Ram Iyer 7 hours ago X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct OpenAI vs AppleNous ResearchSpace Data CentersStaya NadellaSpaceX StarshipTech LayoffsChatGPT © 2026 TechCrunch Media LLC.
