TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIAppsDisrupt 2026 EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Crunchboard Contact Us Image Credits:TechCrunch Apps Apple brings streaming-style subscription bundles to the App Store Sarah Perez 7:55 AM PDT · June 9, 2026 For the first time, Apple will allow developers to partner with one another to offer subscription bundles through the App Store that would give users access to multiple apps at a lower price than if they subscribed to each separately. At its WWDC 2026 event, the iPhone maker announced an expansion to its App Bundles feature, which had typically allowed a developer with multiple apps to sell them in bundles. Now, Apple says developers will be able to team up with each other to offer users “more for less.” Instead of only bundling apps within their own catalog, developers can partner with each other to create bundles of apps, which cost less than if a user were to buy subscriptions to each app separately.
The new bundles borrow from a strategy that’s become increasingly common in streaming and media, where companies like HBO and Disney package together their subscriptions to boost their perceived value and retain customers. Bundles could similarly make sense for developers who have overlapping customer bases, but aren’t direct competitors. For instance, you could imagine a creativity-focused app bundle containing a camera app, photo and video editing tools, and perhaps an app for publishing content across social media platforms.
Similarly, productivity app devs could team up with others to fill in gaps that their own products miss, allowing users to buy bundles that include one developer’s to-do list with another’s calendar app, for instance. Apple says developers will also be allowed to create “Suites,” which are subscription packages that aren’t available as standalone purchases. Catch up on WWDC 2026 Everything announced, from start to finish Siri AI’s update, explained All the new AI features coming to Apple Photos Apple Intelligence’s updates coming this year Topics app bundles, app store, Apple, Apps, developers, wwdc, WWDC 2026 When you purchase through links in our articles, we may earn a small commission.
This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb.
Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing [email protected] or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Scale faster.
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