Its installation date and the reason behind the wording have not been confirmed. Newsweek has reached out to CN Tower Management for comment via email but has not received a response. The CN Tower has also used the message in its official social-media communications recently.
A LinkedIn post celebrating a September flyby by the Royal Canadian Air Force’s aerobatic flight demonstration team the Snowbirds refers to "Toronto and Lake Ontario (always)," alongside the French wording "lac Ontario (pour toujours)." The display comes during the CN Tower’s 50th anniversary year. Canada Lands Company, which owns the CN Tower, launched the celebrations on January 21 by unveiling a C$21 million renovation of its Lower Observation Level. The refurbishment introduced interactive video walls showcasing Canadian artists, a new glass floor and year-round indoor viewing space.
An attraction called OverView offers visitors a vantage point 113 stories above Toronto, looking out over the tower’s Radome. The work followed a 2018 renovation of the Main Observation Level that introduced floor-to-ceiling glass walls. The message provides a striking Canadian backdrop to Trump’s effort to change the name used by the U.S. federal government for the lake shared by the two countries.
Trump signed Executive Order 14422 on August 27, directing the Interior Department to adopt "Lake America" and update federal geographic records. The order also called for federal maps, contracts and communications to reflect the change. The order describes the lake as an important American economic and historical resource.
It directs the interior secretary to coordinate the renaming with the Board on Geographic Names. Those instructions concern U.S. federal naming practices. They do not establish that Canadian institutions have adopted the alternative name.
Canadian resistance to the change has already included a separate public display. Ontario Premier Doug Ford unveiled a large sign near Grimsby reading "Lake Ontario. Now and Always." That sign is distinct from the window display photographed at the CN Tower.
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