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Entrepreneurs who struggle to understand their emotions are less committed to their business goals, study finds

Entrepreneurs who struggle to understand their emotions are less committed to their business goals, study finds

phys.org 05.11.2026 00:40 9 views
Entrepreneurs who struggle to recognize and make sense of their own emotions are less likely to feel attached to their businesses and less committed to achieving their goals, particularly in high-stress periods, accordin

This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: Entrepreneurs who struggle to recognize and make sense of their own emotions are less likely to feel attached to their businesses and less committed to achieving their goals, particularly in high-stress periods, according to new research from the University of Bath School of Management. And while management development programs often focus on areas such as strategy, finance and leadership skills, the study—"No words for feelings, no attachment to ventures?

Alexithymia, venture attachment, and venture goal commitment under perceived stress"—also suggests there may be significant value in helping entrepreneurs improve their emotional self-awareness. The findings are published in the Journal of Business Venturing Insights. The study focuses on alexithymia, a personality trait that makes it difficult for people to recognize, understand and describe their own emotions.

People with alexithymia experience emotions, but they may struggle to identify exactly what they are feeling or put those feelings into words. It is considered a neuropsychological trait rather than a mental health disorder and is typically identified by self-assessment questionnaires or evaluation by a third party. Drawing on studies involving more than 400 entrepreneurs in Indonesia and the United States, researcher Jason Gabriel Jonathan found that higher levels of alexithymia were associated with lower commitment to business goals.

Entrepreneurs who reported greater difficulty understanding their emotions were less likely to develop a strong emotional attachment to their ventures, which in turn was linked to lower goal commitment. "It's important and valuable for entrepreneurs to understand alexithymia and its potential impact on their performance and decision-making—my research shows that entrepreneurial success may depend not only on what founders feel, but also on how well they understand those feelings," said Jonathan. "Under normal conditions, the impact of alexithymia is not so noticeable, but we found it has a dramatic influence when a person is going through highly stressful periods.

Stress really heightens the negative aspects of alexithymia, so understanding if you have this personality trait may be key to how well you perform or stay committed to your business goals in a demanding business environment." The researcher said a typical example might be a startup founder who repeatedly struggles to secure investment. As the rejections mount, they become increasingly unsettled but find it difficult to understand or explain their feelings. "They struggle to recognize that their disappointment comes from seeing something they deeply care about encounter repeated setbacks.

Instead, they begin associating those unpleasant feelings with the business itself. What was once a source of excitement for them gradually starts to feel like a burden. As financial pressure mounts, they become emotionally detached from the venture and less committed to getting the product to market," he said.

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