The European Union proposed new legislation to tighten its online consumer protection rules, targeting deceptive designs, influencer marketing and artificial intelligence.
The European Union proposed new legislation to tighten its online consumer protection rules, targeting deceptive designs, influencer marketing and artificial intelligence. Under the Digital Fairness Act, the commission—the EU’s executive arm tasked with drafting new laws for the 27-member bloc—wants to tackle what it calls unethical techniques linked to deceptive interfaces on online platforms, marketing by social media influencers and addictive designs. Copyright ©2026 Dow Jones & Company, Inc.
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