Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll

Daydream, an AI-powered fashion discovery app, launched two new features on Monday to let iPhone users turn saved outfit photos into shoppable results and search for clothing and accessories through Siri, without opening the app. The new features were built using Apple’s iOS 27 developer tools, which officially rolled out today. To use either feature, you’ll need an iPhone running iOS 27 with Siri AI enabled, along with the Daydream app installed.

The app is free to download on iOS devices. The first feature uses Apple’s image-context capabilities, letting users shop from images already saved in their Photos app. Daydream analyzes the outfit in the image, identifies its individual pieces, and automatically surfaces shoppable matches and similar styles from Daydream’s catalog of roughly 3 million products.

That means a screenshot of an outfit found on Instagram or Pinterest could become the starting point for a shopping search. Daydream can break down the image into relevant items, such as a sweater, pants, shoes, or accessories, and match them with products available through its collection. If the exact item in the photo is still available, Daydream can match the image back to the retailer selling it.

If it’s no longer available, the app will instead surface similar options. It can also handle requests for variations on what appears in an image. The second feature is a Siri-powered natural-language search function.

Users can make requests by voice or text through Siri without having to open Daydream’s app. A user could say, “Hey Siri, search Daydream for a cool blazer for my board meeting on Monday,” and Daydream then provides results personalized to them. Bornstein adds that the experience can be more tailored if users have set up Daydream’s “Style Passport,” which asks for details such as their sizes, preferred brands, personal style, and budget.

The company joins a growing number of AI shopping tools designed to rethink product discovery, such as big names like Google and Amazon, as well as some smaller players like Onton and Alta. But Bornstein believes that Daydream’s latest features offer something special that a lot of these other tools just can’t match. The launch fits into Daydream’s broader bet on AI-powered fashion shopping.