Listen, I love a good glazed complexion as much as the next beauty editor. Give me a hydrating serum, a dewy skin tint, and a glowy moisturizer, and I’m a happy girl. I know it’s been all about glass skin over the past few years, but lately, I’ve been craving something a little less shiny and a lot more soft-focus.
Enter cloud skin: It’s the romantic complexion trend that looks like someone applied a subtle blurring filter to your face IRL. And I’m not the only one dreaming about cloud skin lately... Pinterest’s latest beauty trend report shows that searches for cloud skin are up more than 150 percent.
Think of it as a very happy medium between glass skin and matte makeup: hydrated, smooth, and softly luminous, but without that ultra-glossy, reflective look. Instead of being super shiny or heavily powdered, cloud skin has a velvety, diffused, and almost fluffy quality (hence the name) that makeup artists and estheticians both love. Because here’s the thing: Getting this look isn’t just about makeup.
In fact, the secret to cloud skin starts well before a makeup brush even enters the picture. It requires a balance of thoughtful skin prep, lightweight complexion products, and strategic powder placement to achieve that blurred-but-not-flat cloud-like finish. So, if you’ve been looking for a way to dial down the dew without going full 2016 matte, consider this your guide.
Ahead, an esthetician and a makeup artist break down exactly how to get cloud skin, step by step. Cloud skin takes a softer approach to your face makeup. It’s a “balance between a soft matte finish and a healthy glow,” says makeup artist Susie Niño.
I describe it as your skin in beautiful, diffused lighting.” Soooo, just like the hazy look of sunlight when it’s been filtered through the clouds. Though makeup does much of the heavy lifting when it comes to creating the blurred effect, skincare plays an equally important supporting role. Before you even think about reaching for foundation, focus on getting your face hydrated and comfortable.
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