A proposed class action lawsuit is accusing smart ring maker Oura of deceiving consumers about the accuracy of its sleep tracking features. The lawsuit, filed on Thursday by Clarkson Law Firm in San Francisco, alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages, and that they instead rely on AI-generated estimates that have “a coin flip’s chance of being correct,” according to the complaint. The lawsuit follows years of Oura users taking to the internet to share their frustration with the smart ring’s sleep accuracy, with some saying they felt they slept poorly but were told their sleep had been optimal.
Some have also expressed doubts about the device’s ability to monitor and detect sleep cycles. The complaint goes on to allege that Oura cannot measure sleep or cycles because “sleep happens in the brain, not on one’s finger.” Oura did not immediately respond to TechCrunch’s request for comment. People structure their days, interpret the way they feel, and design their lives around inaccurate figures spit out by these devices.
Marketing an inaccurate sleep tracker as precise and reliable is dangerous because people believe it – and change their behavior accordingly.” The complaint calls on Oura to stop deceiving consumers by falsely advertising its wearables as having capabilities they don’t deliver. It also seeks injunctive relief to prevent Oura from continuing to misrepresent its products, as well as restitution for consumers who purchased the products based on those allegedly false claims.
Extract — continue reading at the source.
