NBCUniversal‘s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers, as well as driving incremental revenue from marketing pacts. The test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subscribers, according to NBCU. NBCU’s test of the Peacock rewards program follows similar efforts by other streamers, including Disney+ Perks, which offers customers an array of different promotional offers and discounts.
Launched in July 2020, the Peacock streaming service turned its first-ever quarterly profit for Q2 2026. Peacock paid subscribers totaled 48 million as of the end of June, with 2 million net additions during the period. As Peacock continues to test and evolve the program, NBCU said, additional rewards are expected to be added over time, including Universal Parks perks and experiences, NBCU content previews and early access to NBCU live events.
On a recent episode of Variety‘s “Strictly Business” podcast, Matt Strauss, chairman of NBCUniversal Media Group, spoke about the Peacock membership program. This is where we see, at least for NBCUniversal, the next wave of growth for streaming and the broader business as we’re continuing to build out where we see the big opportunity.” During the beta test, Peacock’s membership program will group participants in three tiers based on their tenure as subscribers: Gold (3 months-1 year), Platinum (1-3 years) and Diamond (3+ years), with select rewards tailored to each tier. At launch, members in the beta test will have access to the following rewards
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