If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Hydro Flask announced a collaboration with singer-songwriter Role Model (Tucker Pilsbury), featuring stylish drinkware inspired by his third studio album, “Chuck Timely & The Hourglass.” To celebrate its launch, Role Model released a promotional video with his friend and longtime collaborator Ky Newman teasing the limited-edition collection, which is timed with the opening night of Role Model Presents: Chuck On Tour. This marks the second artist-inspired drop released through the Hydro Flask x Universal Music Group partnership, which aims to promote reusable drinkware throughout the music industry.
Role Model brings that same spirit to music, and our partnership was a natural fit,” said Larry Witt, the president of Hydro Flask. Our new campaign with Role Model shows that reusables can be part of everyday life, and that making a positive impact can be simple, easy, and even a little fun.” The full collection is available now on the Hydro Flask website.
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