Apple hasn’t been the only major force in the streaming wars. But is it actually one of the best? Since 2019, the Cupertino tech giant that makes your phones and computers has also signed blank checks for original TV shows and movies for Apple TV (formerly Apple TV+).
Not everything has been a winner. But the ones that hit really hit hard to become must-watch television. Big stars, big-name producers, and big budgets have been Apple's strategy for streaming.
Years later, that strategy is paying off. In 2026, Apple TV leads the competition with Emmy winners like Widow’s Bay, The Studio, Pluribus, and Ted Lasso. Once upon a time, “Apple” and “TV” meant you were downloading episodes of The Office onto your iPod.
Now, it’s watching some of the best TV has to offer. Here are the 25 best shows currently on Apple TV. Welcome to Widow’s Bay—this is a trip you won’t soon forget.
The Emmy-sweeping sensation from Katie Dippold stars Matthew Rhys (also an Emmy winner) as a hapless mayor of a small harbor town. His dreams of transforming his late wife’s hometown into a tourist destination run afoul of all the ghosts, demons, and masked killers that haunt the place. The show’s killer mixture of comedy and horror made it one of the most talked-about shows of 2026; if you haven’t paid a visit yet, trust us, you won’t regret it.
Since its launch, Apple TV has quietly built up one of the strongest libraries of science fiction television not seen since the SciFi Channel. One of its leading shows is Foundation, adapted from Isaac Asimov’s operatic book series. Jared Harris anchors the show’s large ensemble cast as Hari Seldon, a brilliant mathematician whose algorithmic science has allowed him to predict the future and thus anticipate an imminent dark age for humanity.
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