In 2026, the superstar somehow kept up her mastermind games while also putting on a top-secret spectacle of a wedding to Travis Kelce. She released country-pop hit “I Knew It, I Knew You” in June, and a month later, there seemed to be a glitch on Spotify that created a whole new fan theory. Now, speculation is ramping up about Swift’s next chapter: Page Six reported that Swift has been “writing new music” according to an unnamed insider.
The superstar also sat down for a rare interview as part of the Recording Academy’s Icon Sessions this past week. All of it has inspired tons of fan theories tied to one specific color scheme that’s emerged. It all started when the Spotify visuals on both the standard version of “I Knew It, I Knew You” and the piano version briefly changed to green and purple, respectively, and the 2014 version of “Blank Space” changed to a red canvas.
Since then, Swifties have been buzzing with what this could mean about the superstar’s next career steps. Will Swift honor the 20 year-anniversary of her debut album by releasing the re-recorded version in the fall? Is she hinting at her 13th album?
Was it just a coincidental mistake and not an actual Easter Egg? (Maybe but what if I told you none of it was accidental?) Below, we put our own clowning hats on and decode the colors and theories that could signify Swift’s next era. Swifties initially believed that the new Spotify canvases signified a special, three-part release for TS13, Swift’s next album. Given that 13 is the superstar’s favorite number, fans think Swift will honor it with an extra special release and drop three versions of the album: a country version, a piano version, and pop version.
Each version theory tied back to the genre of songs from the Spotify canvases: country track “I Knew It, I Knew You” changed to green, the song’s piano version to purple, and pop banger “Blank Space” changed to red. Editor’s picks The 250 Greatest Albums of the 21st Century So Far The 100 Best TV Episodes of All Time The 500 Greatest Albums of All Time 100 Best Movies of the 21st Century This theory gained more popularity after Swift was spotted out in London last month, debuting a fresh haircut which has historically signified a new era in the Taylor Swift Cinematic Universe. While purple has come to represent Swift’s Speak Now era, during that London outing, Swift wore a lilac purple dress with flowers, which fans are convinced foreshadows the primary color and aesthetics of the singer’s 13th LP.
Plus, in the “Bejeweled” music video from her Midnights era, floor 13 of an elevator is, you guessed it, lilac-colored, while floor 3 is a deep purple. Some fans pointed out that the Spotify colors also line up with Swift’s previously released albums: Green represents her 2006 self-titled LP, purple is often associated with the singer-songwriter’s third album Speak Now, and, of course, the color red correlates to her 2012 album of the same name. Each of these albums were notably released in the October month of their release year with Taylor Swift on Oct. 24, Speak Now on Oct. 25, and Red on Oct. 22.
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