The WTA Finals will be staged in Charlotte, North Carolina in the United States from 2027. As part of the WTA's desire "to build the preeminent championship experience in women's sport", the tour's showpiece season-ending event for the top eight singles players and doubles teams will be staged at Spectrum Center, the home of the NBA's Charlotte Hornets, in 2027-2029. This year's WTA Finals are taking place in Indian Wells, California in November after the controversial deal to stage the event in Saudi Arabia ended a year early.
"Our ambition is for the WTA Finals to be not only the premier championship in women's tennis, but one of the defining global events in women's sports," said WTA chair Valerie Camillo said. "We want to create the Super Bowl for women's sports. And not just the competition, but an event that is the annual gathering for women's tennis, women's sports, and women's sport business.
"Audiences are growing, investment is growing, female athletes are increasingly at the center of sports and culture around the world. "And women's tennis has helped lead and define that progress for more than 50 years. And we believe our biggest championship should reflect the scale of this moment." Since being held for five consecutive years in Singapore in 2014-2018, the WTA Finals have been staged at six different venues including this year's at Indian Wells.
"The WTA has always owned the WTA finals, but now going forward, we're going to operate it too," Camillo added. "We're taking control of the creation of the revenues and the controlling of the expenses and the delivery of the entire thing. And that allows us to control our own destiny." The WTA is also relocating its global headquarters to Charlotte.
"This is a transformational moment for Charlotte and for our organization," said Will Pitts, CEO of the Charlotte Sports Foundation. Please use Chrome browser for a more accessible video player "Bringing the WTA Finals to our city is a testament to what Charlotte has become as a world-class sports destination, and we are incredibly grateful to the WTA for their trust and partnership in making this vision a reality. "None of this happens without the support of our partners at the state, city, and county levels, and we are deeply thankful for their commitment to growing Charlotte's sports footprint." Stream tennis with no contract on NOW and the Sky Sports App.
You can also watch the Laver Cup at The O2 in London from 25-27 September live on Sky Sports.
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