Predicting which movies will set the box office alight seems like an easy task, but there’s a reason studios get paid the big bucks to do so. However, every so often, an acclaimed film can come along that absolutely tanks after being unveiled for the public. Over the years, there have been a startling number of films that have struggled, or indeed failed, to recoup their budget, and have consequently earned the “box office flop” label – this summer alone has already racked up a fair few.
It’s hard to pin down exactly why movies such as these – Children of Men and It’s a Wonderful Life, to name a few – initially struggle to find an audience. Fortunately, though, the film’s quality shines through and it ultimately finds a fanbase beyond its theatrical release. Thanks to the advent of streaming services, reliance on box office figures has diminished somewhat over the years.
This also means that films which struggled to find an audience upon release could potentially go on to find love years later after being added to Netflix, Prime Video or another service. Below, we run through a list of films that unexpectedly – and unfairly – bombed at the box office. The Assassination of Jesse James by the Coward Robert Ford (2007) Andrew Dominik’s revered Western only just recouped half of its $30m (£22m) budget when released in cinemas in 2007.
However, it fortunately found love after being released on DVD and Blu-ray, no doubt helped by its inclusion on several “best films of the year” lists. It’s hard to know exactly what was behind Babylon’s insipid box office showing. Was it poor marketing, or the fact that the film was 190 minutes long?
Whatever the reason, it’s a damn shame – in her five-star Babylon review, Clarisse Loughrey describes the “debauched drama” as being “tailor-made to divide audiences”, adding that it “puts a bullet in the head of any notion that the film industry’s silent era was ever austere or quaint”. Michael Mann’s underrated cyber thriller was a box office bomb, earning a mere $19.7m (£15m) at the box office against a budget of $70m (£52.5m). The unfairly scathing reviews probably didn’t help.
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