AI labs are buying data from dead startups to train their models

When Keelan Miskell began winding down his crypto startup this year, he didn’t think its data was worth much: the users were anonymous, the company just a few years old. But he’s since turned the firm’s digital archives into real money. He’s netted roughly $25,000 for his code base and a still-pending amount (likely around $15,000) for the workspace data in Google, Notion, Figma, and Slack.

The sale was brokered by a company called SimpleClosure, part of a new growth sector in tech: businesses catering to dying startups. Estimates from Carta and AngelList show shutdowns rising between 26% and 56% annually in recent years, and an end-of-life ecosystem—including coaches, “death doulas,” and firms that help handle the legal, tax, and operational headaches of going ­belly-up—has emerged. Now tech undertakers are selling the data remains to AI labs.

SimpleClosure added data sales to its services in April. Its Asset Hub platform helps founders sell their code and workspace data—emails, chats, documents. Buyers include foundation AI labs, vendors that construct simulated workspaces for AI training, and mature tech companies building their own models.

Asset Hub has handled over 150 deals and expects to return over $10 million to startups by the end of 2026. CEO Dori Yona has seen these transactions, once rare and “somewhat taboo,” become increasingly routine, with 47% of SimpleClosure deals now including code or data sales. Industry rival Sunset also has a rapidly growing data resale business.

Founder and CEO Brendan Mahony says Sunset values a dying client’s assets by head count, years in operation, volume of data, and how the team used its tools. Particle board, he says, is a good analogy: “This operational exhaust data is like the wood shavings that everyone thought had no value, but it actually has a ton.” Demand for defunct companies’ data emerged suddenly last year, as AI training labs hit the limits of public and synthetic datasets. Surge AI, for example, buys data to build “reinforcement-learning gyms” where clients’ AI agents practice tasks—think debugging a complex IT architecture or drafting appellate briefs.

Nick Heiner, who leads the company’s work on these environments, says he seeks data archives reflecting a range of situations, from disagreements to tricky judgment calls. Heiner explains that one company’s Slack history, if it captures conversations with variety and depth, can be worth more than another’s Slack, email, and calendars combined. Real archives avoid common errors in synthetic worlds, such as references to dates that don’t exist, but the extent of performance gains remains unclear.