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Beauty Consumers Need Evidence, Not Bigger Promises | Opinion

Beauty Consumers Need Evidence, Not Bigger Promises | Opinion

newsweek.com 21.10.2026 18:00 2 views
Consumers must scrutinize beauty products and not rely on advertising alone, says Annabelle Molyneux.

And this misalignment between how we look at beauty and how businesses look at it causes a lot of problems. The American Academy of Dermatology notes that more than 15,000 substances can cause allergic skin reactions, a reminder that what we put on our skin deserves as much attention as how it makes us look. Consumers need to educate themselves rather than rely on advertising alone.

Over time, I have come to understand that beauty involves far more than makeup or skincare. It requires us to understand our individual needs, question the claims we encounter, and make informed decisions about the products we use. It requires knowledge and discipline.

Yet cosmetology is often dismissed as superficial. Good professional guidance can help people care for their skin and avoid spending money on unsuitable products. My own experience makes this lesson personal.

I live with eczema, dermatitis, and sensitive skin. I have spent considerable money trying to address my skin concerns. Some products have helped, but I have learned that price alone does not determine quality, suitability, or effectiveness.

The American Academy of Dermatology explains that products marketed as “natural” can still cause contact dermatitis. I encourage people to read ingredient labels and scrutinize product claims. If a skin problem is persistent or serious, a dermatologist is the right person to consult.

I worry that consumers are encouraged to buy first and ask questions later. Advertisements can make a product appear indispensable, while dramatic promises of rapid results exploit our desire for an easy solution. Food and Drug Administration states that cosmetic claims must be truthful and not misleading, although cosmetics generally do not require FDA approval before reaching the market.

Extract — continue reading at the source.

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