Millions of men say they want to lose weight, yet many abandon diets before they achieve lasting results. Researchers set out to find out why, and their answers challenged some assumptions about what motivates men to change their eating habits. A study, published in PLOS One, explored men's attitudes towards weight loss and uncovered a common theme that repeatedly emerged during interviews with participants.
Researchers at Anglia Ruskin University (ARU) interviewed 24 men aged 30 and older in the United Kingdom who had previously been overweight, either taking part in weight-loss programs or planning to lose weight. Their findings suggest that many men associate dieting with deprivation and sacrifice, creating an immediate barrier to engagement. Participants frequently described the word "diet" itself in negative terms, linking it to restrictions on favorite foods rather than improved health or wellbeing.
The perception that dieting is largely a female-focused activity emerged as another significant obstacle. Men in the study said diet culture is often discussed in settings they viewed as aimed primarily at women, such as lifestyle magazines and social media content. As a result, some felt uncomfortable or self-conscious about openly participating in dieting programs.
The findings come as excess weight remains a major public health challenge. According to NHS England figures cited by the researchers, around 70 percent of men in England are overweight or living with obesity, compared with 62 percent of women. However, the study also identified factors that were more likely to motivate men to make lasting lifestyle changes.
Rather than responding positively to traditional dieting messages, participants were more enthusiastic about weight-loss approaches framed as a challenge or goal-oriented activity. Programs that included an element of competition or achievement appeared to resonate more strongly with male participants. Support from partners also played a crucial role.
Many participants described spouses as their biggest source of encouragement and accountability, helping them stay committed to healthier habits over time. Some men reported that dietary changes were largely initiated or supported by their partner's knowledge and experience. The researchers say the findings highlight the need for weight-management programs that better reflect men's experiences and attitudes toward food, dieting and health.
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