Publications

Our own writing

Everything else here is someone else's journalism, translated. These are pieces written from measurements across the whole archive — things visible only when 30 newsrooms sit in one table.

Data
Our own data fooled me: the case of the short headline
I measured 7,872 articles and got a clean answer: long headlines get read less. Then I split the same numbers by outlet and the answer reversed completely. This is statistics' most
16 August 2026
Analysis
The world's news day peaks at 17:00 Baku time
Thirty days, 13,733 articles, 30 outlets. We measured our own archive hour by hour, and the shape that emerged is not the world's rhythm — it is London and New York office hours.
16 August 2026